44. STATEMENT OF INTENT

Alvita Babu - statement of intent.pdf

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BRIEF CHOSEN : MAGAZINE

PRODUCT 1:

I plan to create a lifestyle magazine focused on Generation Z fashion and beauty targeted towards aspirational middle-market 16-25-year-olds, discussing trends and wellness topics relevant to this demographic: mental health, social media trends, beauty and fashion for upcoming seasons.

The covers will feature cover stars who represent the demographic in a way that brings to light various cultural and social topics, evidenced by a sixteen-year-old Indonesian model on cover two can help make readers feel represented in a way that most other fashion magazines in the market cannot and help them identify and relate to the stars - creating a more personal relationship to them by allowing the reader to see themselves reflected in the magazine.

Additionally, the first issue will feature a mid-size model, a body type rarely represented on fashion lifestyle magazine covers: emphasising Ardor™s ideologies towards body image and by extension, allowing the readers to have a more healthy view towards body shapes used in media The mid-size model uses she/they pronouns that the magazine will discuss - highlighting how LGBT and queer readers should feel welcome and represented by this magazine.

Both issues will use a direct mode of address, creating an air of confidence and a connection between the reader and the covers stars.

PRODUCT 2:

The second product will be a website to promote Ardor™s magazine sales and allow the readers to view exclusive content, and popular articles, enter competitions and read interviews with cover stars. It will increase foot traffic to Ardor™s social media platforms and encourage readers to sign up for Ardor™s newsletter - allowing them to feel a sense of community and exclusivity to the magazine whilst benefiting from the discounts available to them.

I should create a common house style for the magazine's issues, social media accounts and website so readers can identify them easily as part of Ardor - giving it a strong, consistent brand identity whilst staying informal and relatable. Posts should include more informal and behind-the-scenes content of shoots and content featuring cover stars and other people discussed in the magazine's articles with consistent use of the magazine's # - #realyouardor - to keep in line with the 'Real You' branding. The main colour palette for my products will be hot pink, pastel green and navy blue.

The website will also feature a YouTube video-style promotional content where a cover star will discuss ‚What™s In My Bag™. Links and references to the magazine and its newsletter will be in the video's end card, providing digital convergence between products.

DIGITAL CONVERGENCE:

All of my media products will refer back to one another, allowing a consistent brand identity to be built across various social media platforms and the magazine itself.

The magazine will contain social media account handles, website addresses, QR codes and hashtags that refer readers back to either the Ardor website or to Ardor's social media accounts.

The YouTube video will feature a cover star of one of the magazine's issues who will refer to the magazine and also tell the viewer to 'like' and 'subscribe' to the magazine's YouTube channel - to create engagement and community with the viewers.