17. TYPOGRAPHY IDEAS

After shortlisting 5 names based on the Google forms results, I look at fonts which could be used with each word - ardor, kallos, harmony, essence and ethereal - on various websites and presented them through canva.

My personal favourites are:

• Essence in romana becker demi regular

• Ardor in louis george cafe bold

• Ethereal in Moglan Demo Regular

• Kallos in cocogoose classic trial

I did not like any of the options for the word harmony so i dont think i will be using that word.

The main 3 names in my mind are essence, ardor and ethereal as i believe that kallos doesn't fit the aesthetic or house style i am aiming for because it has a very harsh sound and is similar to the word callous - which means insensitive or cruel - going against the ideology of my magazine brand.