25. AUDIENCE PROFILING

In order to have a clearer understanding of my magazine's target audience, I created a exquisite corpse and visualisation board. It helped me to understand and visualise the type of person and type of product the target audience would be interested in.

The exquisite corpse was comprised of multiple parts :

• Maitreyi Ramakrishnan's head

• A green cardigan

• White top

• H&M highwaisted wide-legged jeans

• Lush bag

• Comme des Garcons converse shoes

• and a pile of books.

I feel like this visual mock up accurately depicts a typical reader of ARDOR magazine as a young person who is trendy whilst understanding the issues of the beauty and fashion industry, strives to be healthy and has a thirst for knowledge

The visualisation board help me to broadly understand the lifestyle of the target audience and how they could be attracted to consume my product. It includes the likes and dislikes, food choices, music taste, personal style, hobbies and interests, and media consumed of a typical ARDOR reader in a cohesive manner.